Adele’s “Hello” Became A Hit Because Of Fan Content on Digital Music News

Thanks to a groundbreaking multi-month study, its been shown that Facebook not only played a defining role in Adele’s latest smash hit, “Hello,” but its fan-created videos were the biggest piece of that victory.
Research found that video copies uploaded by fans were responsible for much of the buzz surrounding Hello’s music video. Reason being, people interact with user generated content more often, and more deeply.
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